Delivering Healthier Returns for a Legacy Brand
Challenge
Realizing their traditional advertising tactics were delivering diminishing returns, several state franchises of Delta Dental stepped forward to identify and select an agency partner who could help lead the digital transformation of their member marketing and experience.
Approach
To provide a true measurement of the difference our agency insights and media expertise can make, Modern Impact defined and executed a series of integrated, digital multimedia campaigns that would reach and motivate new dental plan prospects.
Scope of Services
- Communications Strategy
- Media Strategy
- Multi-Media Campaigns
- eCRM
- Microsite Design & Development
- Systems Integration
- Custom Tracking & Reporting
Impact
Five Consecutive Years of Growth
Program Expansion to Additional States
All of these states have benefited from five consecutive years of increased performance against multiple KPIs – including site conversion rates, new member recruitment and cost per acquisition. All of which has also led to the subsequent addition of several other Delta Dental state franchises to our client portfolio.
