https://www.youtube.com/watch?v=2joCVI4ROf8&list=PL0Ofr4cUBNdksurNhEQH5y3RaqciaKyCj&index=14
Follow-Up Treatment for a Successful Campaign
Challenge
Following an innovative 2020 campaign that generated unprecedented consumer response and $1B in unexpected revenue, the teams of Bright HealthCare and Modern Impact faced the mixed blessing of elevated leadership satisfaction and the daunting challenge to do it all again.
Approach
Keeping the same visual design language and dynamic color palette that resonated so strongly with consumers in the prior campaign, Modern Impact introduced a new creative approach that featured a variety of human characters (vs. animated spokespeople), along with equally evolved brand identity.
Scope of Services
- Brand Identity
- Communications Strategy
- Media Strategy
- Content Strategy
- Multi-Media Campaigns
- Landing Page Design & Development
- Member Collateral
- B2B & B2C Sales Materials
Impact
The overarching result of our 2021 campaign is a collective showcase that presents Bright HealthCare as a modern brand that’s breaking the mold with a positive energy uncommon in the healthcare space. Best of all, Bright HealthCare once again overachieved its original forecasts for new member recruitment and associated revenue.
